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From the manufacturer Previous page Next page Find Your Best Coverage Natural Finish Foundation Add to Cart Soft Matte Foundation Add to Cart Super Coverage Concealer Add to Cart Ethereal Light Concealer Add to Cart Customer Reviews 4.4 out of 5 stars 10 3.8 out of 5 stars 7 4.7 out of 5 stars 98 3.8 out of 5 stars 25 Price $48.00$48.00 $46.00$46.00 $36.00$36.00 $32.00$32.00 Coverage Medium-To-Full Medium-To-Full Full Medium Buildable Finish Natural Soft Matte Natural Luminous Natural Benefits 24-Hour Wear & Hydrating 24-Hour Wear & Oil-Controlling 12-Hour & Multi-Use 24-Hour Wear & Waterproof Number of Shades 30 30 30 18 Cruelty Free ✔ ✔ ✔ ✔ Is Born This Way Foundation Good For Dry Skin? Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance. How Long Does Born This Way Foundation Last? Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours! Is Born This Way Foundation Non-Comedogenic? Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day! Does Born This Way Foundation Help with Oil Control? Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin. Does Born This Way Foundation Minimize The Appearance Of Pores? Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.
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