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From the manufacturer The Next Generation of Bond Building FOR BOND STRENGTHENING & COLOR LONGEVITY DEFY DAMAGE PROTECTIVE SHIELD The last stop before picking up that blow-dryer or heat tool: This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, healthier – inside and out. Directions: Apply small amount to damp hair prior to blow-drying and style as usual. See it. Feel it. Believe it. HERE'S WHAT YOU WILL LOVE Instant, daily protection from damaging heat, UV and environmental exposureMakes hair 4X more resistant to breakage during heat styling*Protects against color fadeLeaves hair soft, shiny and looking healthy *Against combing breakage on clean damaged hair. Is this is sulfate free? Yes! We are free of SLS/SLES sulfates. How long will it take to see results? Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use. Is this good for curly hair? Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick. Will the products help my hair color last longer? Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.
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